Tag: marketing automation

Source URL: https://cloud.google.com/blog/products/data-analytics/puma-bigquery-customer-engagement/ Source: Cloud Blog Title: How PUMA leverages built-in intelligence with BigQuery for greater customer engagement Feedly Summary: Leveraging first-party data, and data quality in general, are major priorities for online retailers. While first-party data certainly comes with challenges, it also offers a great opportunity to increase transparency, redefine customer interactions, and create…