Source URL: https://www.wired.com/story/lionsgates-new-deal-is-a-test-of-hollywoods-relationship-with-ai/
Source: Wired
Title: Lionsgate’s New Deal Is a Test of Hollywood’s Relationship With AI
Feedly Summary: The studio behind the John Wick, Hunger Games, and Twilight franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.
AI Summary and Description: Yes
**Summary:** Lionsgate’s partnership with AI firm Runway marks a notable shift in the entertainment industry, allowing the AI to access the studio’s archives for developing a custom AI tool aimed at augmenting the filmmaking process. This collaboration raises important questions about AI’s impact on creative roles and the evolving landscape of intellectual property rights in the context of AI use in film production.
**Detailed Description:**
The partnership between Lionsgate and Runway introduces a significant development in the intersection of artificial intelligence and filmmaking, serving as a hallmark shift within the entertainment industry. Here are the main points and insights to consider:
– **Custom AI Tool Development:**
– Lionsgate will collaborate with Runway to create a bespoke AI tool intended for preproduction and postproduction processes.
– This tool aims to assist filmmakers, directors, and creative talent, facilitating tasks like storyboarding and visual effects generation.
– **Impact on Creative Work:**
– The use of AI in film may enhance productivity but raises concerns about automation in traditionally creative roles.
– Industry professionals, including writer-director Justine Bateman, indicate apprehension over AI potentially diminishing the roles of human creatives.
– **Legal and Ethical Considerations:**
– The deal aligns with recent protective regulations, including California legislation requiring consent from actors for digital likeness replication.
– The partnership embodies ongoing discussions about the responsibilities and rights concerning AI-generated content, particularly in terms of copyright and intellectual property.
– **Optimism from Industry Leaders:**
– While some express concerns about job displacement, leaders from both Lionsgate and Runway stress that AI is viewed as an enhancement to the creative process rather than a replacement for human jobs.
– The belief is that AI will accelerate creative tasks, allowing artists to maintain control over their creative outputs.
– **Uncertain Future:**
– The actual impact of these AI tools on job markets, particularly within preproduction and postproduction, remains uncertain.
– Observers note the importance of ongoing discussions and evaluations of AI’s role in these creative sectors.
This situation encapsulates not only the innovations brought by AI into creative processes but also highlights the need for ongoing conversation about its implications for both the workforce and existing legal frameworks. For professionals in security, legal, and regulatory roles, the evolution of practices like this will shape compliance standards and security measures concerning AI, copyright, and the broader media landscape.