Source URL: https://tech.slashdot.org/story/24/09/18/148213/lionsgate-embraces-ai-in-movie-production-to-cut-costs?utm_source=rss1.0mainlinkanon&utm_medium=feed
Source: Slashdot
Title: Lionsgate Embraces AI in Movie Production To Cut Costs
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Summary: Lions Gate Entertainment is set to leverage generative AI technologies in movie and TV production, indicating significant developments in the entertainment industry. This partnership with Runway aims to enhance creativity while addressing potential copyright concerns.
Detailed Description: Lions Gate Entertainment is embracing generative AI technology to innovate its film and television production processes. The partnership with Runway signifies a pivotal moment in how creative content is produced, marking a shift in Hollywood’s relationship with emerging technologies.
Key points of significance include:
– **Generative AI in Production**: This initiative highlights the increasing acceptance of generative AI tools within creative industries, underscoring a shift towards technological augmentation of the creative process.
– **Content Library Access**: Lions Gate’s agreement to provide Runway access to its content library indicates a strategic move to harness AI for custom model development, which could streamline various aspects of production.
– **Cost Efficiency**: The expectation of saving “millions and millions of dollars” points to the economic benefits that such technology could offer, especially in a cash-strapped industry.
– **Internal Usage**: Initially focusing on storyboarding and visual effects, Lions Gate aims to implement the AI solutions in ways that enhance the creative process without compromising the artistic vision.
– **Industry Implications**: As this deal could act as a template for other studios, it raises discussions about the balance between innovation and copyright protection, as stakeholders in the industry navigate these new technologies.
The potential impact on the entertainment landscape may also lead to shifts in compliance and copyright policies as the use of generative AI becomes more widespread, making this a significant development to monitor for those involved in AI, media law, and intellectual property rights.