Source URL: https://aws.amazon.com/blogs/aws/aws-clean-rooms-now-supports-multiple-clouds-and-data-sources/
Source: AWS News Blog
Title: AWS Clean Rooms now supports multiple clouds and data sources
Feedly Summary: With expanded data sources, AWS Clean Rooms helps customers securely collaborate with their partners’ data across clouds, eliminating data movement, safeguarding sensitive information, promoting data freshness, and streamlining cross-company insights.
AI Summary and Description: Yes
Summary: The text discusses the introduction of support for Snowflake and Amazon Athena as data sources in AWS Clean Rooms. This enhancement facilitates secure data collaboration among organizations without the need to share or move sensitive data, addressing compliance risks and improving the efficiency of data analysis.
Detailed Description:
– AWS Clean Rooms now supports Snowflake and Amazon Athena as sources for data collaboration, enabling companies to analyze shared datasets while maintaining data privacy and security.
– The enhancement allows organizations to collaborate on datasets without extracting, transforming, or loading them (zero-ETL), reducing complexity and risks associated with data movement.
– Organizations can perform analyses, such as audience overlap analysis, without accessing raw data, which is essential in scenarios like advertising where data sensitivity and compliance are critical.
– Key aspects of the collaboration process include:
– No permanent storage of external data in AWS Clean Rooms during collaborations.
– Temporary data read into the AWS Clean Rooms environment is deleted post-query completion.
– Use of AWS Secrets Manager to manage access credentials securely during the collaboration process.
– Configuration options for analysis rules to enhance privacy controls during data analysis.
– Customer testimonials emphasize the importance of this feature in delivering personalized experiences while maintaining data security.
– Overall, this announcement highlights AWS’s commitment to facilitating secure, privacy-enhanced collaborations across different cloud platforms and analyzing recent, accurate data without compromising sensitive information.
* The implications for professionals in security and compliance include:
– Enhanced ability to collaborate on sensitive data securely.
– Reduced compliance risks associated with data sharing.
– A shift towards cloud-native solutions that prioritize privacy and data protection.
This advancement positions AWS Clean Rooms as a vital tool for organizations looking to leverage collaborative analytics while adhering to stringent data privacy regulations.